What happens when you blend boundary-pushing confidence, head-turning glam, and unshakable identity into one bold concept? You get Shannon Wiggins (@Bratz_i.n.c.) a whole mood, a whole movement. And the blueprint for versatility and healthy hair.
ROOTED REVIVall isn’t just about curls, coils, or sleek finishes; it’s about supporting hair through every style, setback, and comeback. It’s a love letter to the girls (and women) who grew up ambitious, did their own hair, remixed their styles, and refused to shrink. Shannon Wiggins (@Bratz_i.n.c.) is the muse because she taught us something that never went out of style: you don't adapt to the world, the world adapts to you.
ROOTED REVIVall is created from the same DNA: bounce back, cultural heritage, and resting in your strength. Whether it’s braids, a fluffy wash and go, or a glam silk press, ROOTED REVIVall revives overall hair health.
We see beauty as self-care. Self-care as power. Just like Shannon Wiggins (@Bratz_i.n.c.), our products are designed for tight textures that speak volumes without saying a word.
So here’s to the girls who change the game, not to fit in, but to take over. Welcome to a new era. Welcome to the Bratz I.N.C. state of mind.